Despite being subject to many debates in 2024, it looks as if AI isn’t going anywhere quite yet. AI tools and Machine Learning technology are only growing in popularity and effectiveness, significantly changing the digital landscape. In order to better navigate this new and growing environment, we’ve compiled some useful information that may help your company create an engaging communication strategy in 2025.
Embracing Virtual and Augmented Reality
It’s incredible how far Virtual Reality (VR) has come. The possibility of walking around in a fully realised digital space seems as if it was ripped out of a science-fiction novel, but now it’s something companies like META are actively working towards. The so-called “Metaverse” turned the Internet into a 3D space people could walk around in; however, people may not be ready to say goodbye to their reality just yet. Augmented Reality (AR) is, most likely, going to be the next big thing in the tech world. Devices, such as the Meta Quest 3 and Apple’s Vision Pro, are allowing people to bring their apps, screens and platforms to the real world and engage with them in a more tactile and organic way.
Although this technology has yet to breach the mainstream, AR can also be achieved by using one’s smartphone. In 2023, for instance, Coca-Cola rolled out an interactive billboard, in which users could use their smartphones to change the screen in real-time. This kind of AR campaign is brilliant and, as people become more familiar with AR as a whole, it’ll become an effective marketing strategy in the new year.
Short form video content
According to research, everyone’s attention span has gotten shorter. It’s unclear if it’s because of TikTok’s popularity, or if its popularity is due to everyone’s shortened attention spans, it would be the same as determining whether the chicken came before the egg; what we do know is that short form video content is here to stay. Brand’s that have embraced this new wave of communication have reaped major benefits and seen major growth, so it’s important to keep this up in 2025 as well.
Live streaming has also seen a surge in popularity, allowing users to engage with your brand in real-time. Embracing this kind of content, along with traditional social media posts, can help your brand boost its reach and amplify its target audience.
A new kind of SEO on the horizon
Finally, it’s important to look at the rise of smart speakers and what it will mean for e-commerce and search engine optimisation (SEO) as a whole. Smart speakers, such as Amazon’s Alexa or Apple’s Siri, are appearing in more and more homes around the world, becoming ever so prevalent in people’s daily lives. Beyond being very helpful devices, they’re also, effectively, search engines: capable of looking up whatever you ask them to and even add items to your Amazon shopping cart. Because people are using the device in such a way, companies must also keep that in mind when crafting online content.
SEO is all about anticipating users’ behaviour, when typing we typically focus on key words rather than whole sentences, however, when we use smart speakers we typically ask them full complete sentences; this means that instead of typing up “best burger in Milan”, we’re asking Alexa “Where can I find the best burger in Milan”. Although it might seem like a small trivial difference, it can actually significantly impact the chances of your brand to appear in the top results. Thus SEO must also see some change in 2025 to address this rapidly growing trend.
That being said, the world of digital marketing is, at times, unpredictable and trends may change; it’s important to never rule out the possibility of some new technology or platform completely changing the landscape, because it has happened before. However, keeping an eye on the aforementioned trends can be a good way to start planning digital campaigns for 2025 and keep your company fresh and up-to-date.
