Erika Zaffalon

How brands turn values into emotional connections for Christmas

CommunicationDecember 20, 202413Views 0Likes 0Comments

Christmas advertising campaigns are a crucial moment for brands each year. Christmas is not only synonymous with emotion and connection but also an opportunity for companies to showcase core values like inclusion, kindness, and sustainability. Through stories that resonate with audiences, brands strive to strengthen emotional bonds with consumers. For 2024, leading brands have focused…

Sephora kids: the phenomenon of kids growing up too fast

UncategorizedApril 15, 2024201Views 0Likes 0Comments

The pandemic revolutionised consumer models, and one of the most surprising changes is represented by the emergence of Sephora Kids. Who are they? They’re tweens, kids between the ages of 8 and 13, who have embraced the cosmetic world in a surprising way since the pandemic. TikTok has become their playground, while beauty stores like…

The lure of April Fools’ Day: marketing of illusion

CommunicationApril 1, 2024187Views 0Likes 0Comments

Although communication makes the world go round, on April 1st, every year countries take part in April Fools' a day of miscommunication. In today’s era of global advertising many companies take part in the tradition: from Burger King’s Whopper flavoured toothpaste to reverting the Amazon website to its 1999 look. But how did April Fools’…

Pizza and marketing: a journey among tradition and innovation

CommunicationJanuary 17, 2024324Views 0Likes 0Comments

Pizza is much more than a dish: it’s a culinary icon that has won the hearts of millions of people from all around the world. International Pizza Day, celebrated every year, provides a great opportunity to explore the crucial role marketing played in promoting and establishing this delicacy. Pizza’s appeal Pizza is a dish that…

Salute mentale: si stava meglio quando si stava peggio? Oggi è la giornata mondiale per la sanità mentale.

Mental health: a matter of communication

CommunicationOctober 10, 2023328Views 0Likes 0Comments

Mental health: were we better off when we were worse off? Today is international mental health day. A chance to stop and reflect on how important it is to take care of not only one’s outer self, but also one’s inner self. But what if one’s aesthetic qualities are the reason for their mental anguish? …

Happy birthday Google: a quarter century of innovation and technology

UncategorizedSeptember 28, 2023316Views 1Like 0Comments

September 27th is a very special date in the world of technology: Google's 25th birthday. After its founding by Larry Page and Sergey Brin in 1998, Google has gone to become a titan on global-scale. Not only in the world of internet search engines, but also when it comes to technology and innovation. Throughout the…

How brands turn values into emotional connections for Christmas

Sephora kids: the phenomenon of kids growing up too fast

The lure of April Fools’ Day: marketing of illusion

Pizza and marketing: a journey among tradition and innovation

Mental health: a matter of communication

Happy birthday Google: a quarter century of innovation and technology

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