Effective communication is an art that requires the perfect combination of skill, strategy, empathy and listening skills. Rhetoric is crucial to influence opinions, persuade the public and build consent. It uses persuasion techniques, symbolism and figures of speech. In order to communicate effectively and influence and convince public opinion, there are 3 ways to proceed.…
March 8th is traditionally recognised as Women's day. However, the day is not just a time for celebration. Its goal is to reflect on past achievements, by also recognising the long journey that has to still be undergone to finally arrive at gender equality.
In the world of communication, advertising, but also marketing, women's representation…
Sanremo Festival has a long history and a tradition deeply rooted in Italian culture. It is one of the most important events in the music scene not only in our country but also internationally. Singers, with their performances, along with their personalities and lifestyles, often become topics of discussion and sharing on social media. It…
Memory is our ability to preserve, remember and recount information. Memory is cultivated across history, cultures and testimonies. It contributes to the preservation of significant events and to transmit experiences to future generations. On January 27th we celebrate Holocaust Remembrance Day, to remember all of the victims. The Holocaust is one of the darkest chapters…
October is breast cancer prevention month. This topic has long been considered taboo and relegated to the side of discussions.
Lack of communication hasn’t been the only problem this delicate topic has faced in the past. It’s also the way people have talked about it that has been harmful. This led to a stereotypical response…