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Is bad publicity actually good publicity? The case of Jokeropolis

CommunicationOctober 11, 2024163Views 0Likes 0Comments

Advertising campaigns can make or break a film’s success. Ironically dubbed “Jokeropolis” on X, formerly Twitter, the double feature described as the antithesis of “Barbenheimer” has seemingly been endorsed by none other than Francis Ford Coppola himself. Despite becoming viral online, almost on par with last year’s Barbie and Oppenheimer, the two newest films, Megalopolis…

The Carabinieri make influencers tremble

CommunicationOctober 4, 2024233Views 0Likes 0Comments

In recent years, Italian law enforcement has shown a growing interest in new technologies and digital communication platforms, but the Carabinieri are taking it a step further by radically revamping their presence on social media. They operate both as a military force and a civil police agency, meaning they play a dual role in national…

Behind the scenes of marketing: 5 films on the power of marketing

CommunicationSeptember 27, 2024239Views 0Likes 0Comments

Marketing is a powerful force that drives much of our social and commercial interactions. It’s no surprise that the world of cinema has often drawn inspiration from this universe, telling stories that highlight the power of communication, innovation, and, at times, the ethical implications of these dynamics. From the rise of major tech entrepreneurs to…

Are journalists going extinct or are they becoming the directors of AI?

CommunicationSeptember 20, 2024178Views 0Likes 0Comments

In recent years, the topic of artificial intelligence (AI) has dominated discussions about the future of many professions, including intellectual ones. It’s not uncommon to hear that the journalist, as we know them today, is destined to disappear, swept away by automation. But is that really the case? Recently, I found myself reflecting on this…

Crisis Management: how to handle communication crises and protect brand reputation

CommunicationSeptember 6, 2024193Views 0Likes 0Comments

In today’s modern communication landscape, crisis management has become a crucial element for any company or public figure. A recent example that highlights the importance of effective crisis management is the case faced by the Ordine delle Professioni Infermieristiche (Order of Nursing Professionals) of Turin, which was mistakenly involved in a news event. This was…

Italian elections: when communication beats politics

CommunicationJune 13, 2024339Views 0Likes 0Comments

The recent elections in Italy highlighted an ongoing trend that's always on the rise: people, more than ideologies and policies, and communication are what determine the success of the campaign. This phenomenon has occured throughout different political techniques, from local elections to regional ones all the way to European elections. An emblematic example of such…

Is bad publicity actually good publicity? The case of Jokeropolis

Behind the scenes of marketing: 5 films on the power of marketing

Are journalists going extinct or are they becoming the directors of AI?

Italian elections: when communication beats politics

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