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Crisis Management

Crisis Management: how to handle communication crises and protect brand reputation

In today’s modern communication landscape, crisis management has become a crucial element for any company or public figure. A recent example that highlights the importance of effective crisis management is the case faced by the Ordine delle Professioni Infermieristiche (Order of Nursing Professionals) of Turin, which was mistakenly involved in a news event. This was…

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Happy birthday Facebook!

Facebook just turned 20 years old! In 2004, Facebook made its debut in the U.S as a platform meant to connect students and was limited to those frequenting Harvard University. It opened to the public in 2006, revolutionising social interactions online. In Italy, its introduction a couple of years later brought significant change in the…

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