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values

How brands turn values into emotional connections for Christmas

Christmas advertising campaigns are a crucial moment for brands each year. Christmas is not only synonymous with emotion and connection but also an opportunity for companies to showcase core values like inclusion, kindness, and sustainability. Through stories that resonate with audiences, brands strive to strengthen emotional bonds with consumers. For 2024, leading brands have focused…

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Halloween

3 unexpected Halloween marketing campaigns that put the BOO in boosting engagement

Halloween has been steadily creeping into various countries' collective consciousness, making it a ripe festivity for big brands to engage with in their marketing campaigns. Although the Celtic celebration is mostly associated with treats and ghoulish costumes, some brands have been able to creatively capture the spirit of the day to create interesting campaigns.  Burger…

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