Communication | Scoprinetwork S.r.l.

The history of “OK” and abbreviations in communication

CommunicationOctober 25, 202463Views 0Likes 0Comments

Did you know “OK” was an abbreviation just like “LOL” or “OMG”? Modern communication often resembles ancient hieroglyphs more than it does any other form of writing. Although GIFS, memes and emojis are almost exclusively served for digital communication, one modern technique has seemingly transcended written media: word abbreviations. Short-hands like “LOL” (laugh out loud),…

Are you on the front page? Smile, it’s all because of SEO

CommunicationOctober 18, 202461Views 0Likes 0Comments

In today's digital world, SEO (Search Engine Optimisation) is one of the most powerful tools for ensuring online visibility. A website that appears among the top search results has a much higher chance of being found by users, and that’s where SEO comes into play. Companies like Airbnb and Shopify, which have climbed to success…

Is bad publicity actually good publicity? The case of Jokeropolis

CommunicationOctober 11, 202471Views 0Likes 0Comments

Advertising campaigns can make or break a film’s success. Ironically dubbed “Jokeropolis” on X, formerly Twitter, the double feature described as the antithesis of “Barbenheimer” has seemingly been endorsed by none other than Francis Ford Coppola himself. Despite becoming viral online, almost on par with last year’s Barbie and Oppenheimer, the two newest films, Megalopolis…

The Carabinieri make influencers tremble

CommunicationOctober 4, 202481Views 0Likes 0Comments

In recent years, Italian law enforcement has shown a growing interest in new technologies and digital communication platforms, but the Carabinieri are taking it a step further by radically revamping their presence on social media. They operate both as a military force and a civil police agency, meaning they play a dual role in national…

Behind the scenes of marketing: 5 films on the power of marketing

CommunicationSeptember 27, 202480Views 0Likes 0Comments

Marketing is a powerful force that drives much of our social and commercial interactions. It’s no surprise that the world of cinema has often drawn inspiration from this universe, telling stories that highlight the power of communication, innovation, and, at times, the ethical implications of these dynamics. From the rise of major tech entrepreneurs to…

Are journalists going extinct or are they becoming the directors of AI?

CommunicationSeptember 20, 202470Views 0Likes 0Comments

In recent years, the topic of artificial intelligence (AI) has dominated discussions about the future of many professions, including intellectual ones. It’s not uncommon to hear that the journalist, as we know them today, is destined to disappear, swept away by automation. But is that really the case? Recently, I found myself reflecting on this…

The history of “OK” and abbreviations in communication

Are you on the front page? Smile, it’s all because of SEO

Is bad publicity actually good publicity? The case of Jokeropolis

Behind the scenes of marketing: 5 films on the power of marketing

Are journalists going extinct or are they becoming the directors of AI?

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