Communication | Scoprinetwork S.r.l.

Lifecycle marketing: a customer is forever

CommunicationNovember 15, 2024140Views 0Likes 0Comments

Every business or public figure wants a constant flow of attention towards what they offer. A customer making a purchase is great, but if that customer buys two, three, four times—it's even better! This indicates loyalty to the brand and alignment with its values. But how can you achieve this result? The answer is (relatively)…

3 unexpected Halloween marketing campaigns that put the BOO in boosting engagement

CommunicationOctober 31, 2024143Views 0Likes 0Comments

Halloween has been steadily creeping into various countries' collective consciousness, making it a ripe festivity for big brands to engage with in their marketing campaigns. Although the Celtic celebration is mostly associated with treats and ghoulish costumes, some brands have been able to creatively capture the spirit of the day to create interesting campaigns. Burger…

The history of “OK” and abbreviations in communication

CommunicationOctober 25, 2024185Views 0Likes 0Comments

Did you know “OK” was an abbreviation just like “LOL” or “OMG”? Modern communication often resembles ancient hieroglyphs more than it does any other form of writing. Although GIFS, memes and emojis are almost exclusively served for digital communication, one modern technique has seemingly transcended written media: word abbreviations. Short-hands like “LOL” (laugh out loud),…

Are you on the front page? Smile, it’s all because of SEO

CommunicationOctober 18, 2024145Views 0Likes 0Comments

In today's digital world, SEO (Search Engine Optimisation) is one of the most powerful tools for ensuring online visibility. A website that appears among the top search results has a much higher chance of being found by users, and that’s where SEO comes into play. Companies like Airbnb and Shopify, which have climbed to success…

Is bad publicity actually good publicity? The case of Jokeropolis

CommunicationOctober 11, 2024150Views 0Likes 0Comments

Advertising campaigns can make or break a film’s success. Ironically dubbed “Jokeropolis” on X, formerly Twitter, the double feature described as the antithesis of “Barbenheimer” has seemingly been endorsed by none other than Francis Ford Coppola himself. Despite becoming viral online, almost on par with last year’s Barbie and Oppenheimer, the two newest films, Megalopolis…

The Carabinieri make influencers tremble

CommunicationOctober 4, 2024208Views 0Likes 0Comments

In recent years, Italian law enforcement has shown a growing interest in new technologies and digital communication platforms, but the Carabinieri are taking it a step further by radically revamping their presence on social media. They operate both as a military force and a civil police agency, meaning they play a dual role in national…

Lifecycle marketing: a customer is forever

3 unexpected Halloween marketing campaigns that put the BOO in boosting engagement

The history of “OK” and abbreviations in communication

Are you on the front page? Smile, it’s all because of SEO

Is bad publicity actually good publicity? The case of Jokeropolis

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