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Crisis Management: how to handle communication crises and protect brand reputation

CommunicationSeptember 6, 202499Views 0Likes 0Comments

In today’s modern communication landscape, crisis management has become a crucial element for any company or public figure. A recent example that highlights the importance of effective crisis management is the case faced by the Ordine delle Professioni Infermieristiche (Order of Nursing Professionals) of Turin, which was mistakenly involved in a news event. This was…

Journalism as information and entertainment: challenges in the Era of True Crime and politainment

CommunicationAugust 29, 2024125Views 0Likes 0Comments

In the age of fast politics, the line between journalism and entertainment—such as in the case of True Crime—has become blurred. The media, inundated with content, must adopt increasingly captivating strategies to hold the attention of a distracted and fragmented audience. Two phenomena emerge in this context: politainment and infotainment. Politainment combines politics and entertainment,…

Kamala IS brat: how to turn a meme into a campaign strategy

CommunicationJuly 22, 2024204Views 0Likes 0Comments

On July 21 2024, President Joe Biden officially renounced his nomination and endorsed Vice President Kamala Harris to be the Democratic nominee for the 2024 U.S. presidential election. Despite joining the race only a few days ago, the VP has been dealt an amazing hand in the form of an edit of one of her…

Taylor Swift: a mastermind of communication

CommunicationJuly 15, 2024210Views 0Likes 0Comments

With the Eras Tour bringing in 180 million euros to Milan’s economy alone, Taylor Swift’s success is no fluke but the result of a masterful communication strategy. From songwriting to her relationship with the fandom, every step has been calculated and genius, leading her to headline more than 150 sold-out shows and join the exclusive…

The dead internet theory: have influencers become irrelevant?

CommunicationJuly 9, 2024205Views 0Likes 0Comments

With the rise of the internet, came the birth of influencers. This new profession doesn’t require any specific talent or effort, but wealth. Not in the traditional sense, influencers deal in a new form of currency: likes, comments and views. As often happens in late-stage-capitalism, big advertisers rushed to take advantage of social media, flooding…

The Roman Empire’s “branding”: a lesson in marketing

CommunicationJune 28, 2024343Views 0Likes 0Comments

How often do you think about the Roman Empire? This one, simple question took the internet by storm, as videos quickly started spreading of fathers, husbands and boyfriends revealing the surprising amount of time they spend thinking about the ancient civilisation. The trend became so widespread it spawned an entirely new expression: “my Roman Empire…

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Journalism as information and entertainment: challenges in the Era of True Crime and politainment

Kamala IS brat: how to turn a meme into a campaign strategy

Taylor Swift: a mastermind of communication

The Roman Empire’s “branding”: a lesson in marketing

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