The Olympics, which recently concluded in Paris, are one of the most anticipated and followed global events, with millions of viewers tuning in from every corner of the planet. However, beyond the athletic competitions, this event offers a unique opportunity to analyse the role of political communication in such a vast and diverse context.
From…
The pandemic revolutionised consumer models, and one of the most surprising changes is represented by the emergence of Sephora Kids. Who are they? They’re tweens, kids between the ages of 8 and 13, who have embraced the cosmetic world in a surprising way since the pandemic. TikTok has become their playground, while beauty stores like…
Facebook just turned 20 years old! In 2004, Facebook made its debut in the U.S as a platform meant to connect students and was limited to those frequenting Harvard University. It opened to the public in 2006, revolutionising social interactions online. In Italy, its introduction a couple of years later brought significant change in the…
September 27th is a very special date in the world of technology: Google's 25th birthday. After its founding by Larry Page and Sergey Brin in 1998, Google has gone to become a titan on global-scale. Not only in the world of internet search engines, but also when it comes to technology and innovation. Throughout the…
For an innovative brand, an "out of this world" launch is needed. We wanted to break traditional communication rules then it came to launching Orama's new brand. On October 20th Argus, Hyfire and Ramtech presented Orama, a new brand that blends each company's strengths united for a common mission and company values. The goal being…
"No one should tell you who you are. You decide"
These words, spoken by the iconic Barbie, have resonated in the minds of millions of individuals over the decades. The figure of Barbie, from a simple doll to an influential global brand, has been a constant presence in the lives of many generations. And now,…