The rise of TikTok and short-form video has posed an interesting question for today’s day and age: have attention spans gotten shorter?
This March marks the 4th anniversary of the beginning of the historic Covid pandemic we collectively faced. Those dark times of restrictions and lockdowns forced citizens into quarantine for months at a time,…
Although St. Patrick’s day is an Irish National holiday, celebrations have spread across the globe and often involve the creation of marketing campaigns. It’s peculiar how the world has seemingly taken to celebrating and participating in a single country’s holiday and, more generally, the country as a whole.
Celebrated on March 17 each year, the…
March 8th is traditionally recognised as Women's day. However, the day is not just a time for celebration. Its goal is to reflect on past achievements, by also recognising the long journey that has to still be undergone to finally arrive at gender equality.
In the world of communication, advertising, but also marketing, women's representation…