Brand | Scoprinetwork S.r.l.

How brands turn values into emotional connections for Christmas

CommunicationDecember 20, 202464Views 0Likes 0Comments

Christmas advertising campaigns are a crucial moment for brands each year. Christmas is not only synonymous with emotion and connection but also an opportunity for companies to showcase core values like inclusion, kindness, and sustainability. Through stories that resonate with audiences, brands strive to strengthen emotional bonds with consumers. For 2024, leading brands have focused…

Lifecycle marketing: a customer is forever

CommunicationNovember 15, 2024103Views 0Likes 0Comments

Every business or public figure wants a constant flow of attention towards what they offer. A customer making a purchase is great, but if that customer buys two, three, four times—it's even better! This indicates loyalty to the brand and alignment with its values. But how can you achieve this result? The answer is (relatively)…

The Roman Empire’s “branding”: a lesson in marketing

CommunicationJune 28, 2024396Views 0Likes 0Comments

How often do you think about the Roman Empire? This one, simple question took the internet by storm, as videos quickly started spreading of fathers, husbands and boyfriends revealing the surprising amount of time they spend thinking about the ancient civilisation. The trend became so widespread it spawned an entirely new expression: “my Roman Empire…

Inside Out 2: the importance of communicating emotions

CommunicationJune 19, 2024193Views 0Likes 0Comments

June 19 marks the release of “Inside Out 2” in theaters, the highly anticipated sequel to Disney & Pixar’s 2015 masterpiece. This new chapter promises to further explore the emotional sphere of the young protagonist, Riley, now navigating adolescence. The film not only introduces us to new emotions like Anxiety, Embarrassment, Envy, Ennui (Boredom), and…

Italian elections: when communication beats politics

CommunicationJune 13, 2024252Views 0Likes 0Comments

The recent elections in Italy highlighted an ongoing trend that's always on the rise: people, more than ideologies and policies, and communication are what determine the success of the campaign. This phenomenon has occured throughout different political techniques, from local elections to regional ones all the way to European elections. An emblematic example of such…

How inclusive language and marketing can help your brand

CommunicationMay 29, 2024268Views 0Likes 0Comments

With over 8 billion people on this planet, inclusive marketing isn’t only useful but necessary. As Pride Month quickly approaches, it’s important to reflect on how inclusivity and diversity can have a significant impact on the world around us. Communication allows us to share ideas, express ideals and change the world. Diplomacy, literature and marketing…

How brands turn values into emotional connections for Christmas

Lifecycle marketing: a customer is forever

The Roman Empire’s “branding”: a lesson in marketing

Inside Out 2: the importance of communicating emotions

Italian elections: when communication beats politics

How inclusive language and marketing can help your brand

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