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2025 and the rise of AI: digital marketing trends to look out for

UncategorizedJanuary 10, 202533Views 0Likes 0Comments

Despite being subject to many debates in 2024, it looks as if AI isn’t going anywhere quite yet. AI tools and Machine Learning technology are only growing in popularity and effectiveness, significantly changing the digital landscape. In order to better navigate this new and growing environment, we’ve compiled some useful information that may help your…

How brands turn values into emotional connections for Christmas

CommunicationDecember 20, 202436Views 0Likes 0Comments

Christmas advertising campaigns are a crucial moment for brands each year. Christmas is not only synonymous with emotion and connection but also an opportunity for companies to showcase core values like inclusion, kindness, and sustainability. Through stories that resonate with audiences, brands strive to strengthen emotional bonds with consumers. For 2024, leading brands have focused…

Inside Out 2: the importance of communicating emotions

CommunicationJune 19, 2024173Views 0Likes 0Comments

June 19 marks the release of “Inside Out 2” in theaters, the highly anticipated sequel to Disney & Pixar’s 2015 masterpiece. This new chapter promises to further explore the emotional sphere of the young protagonist, Riley, now navigating adolescence. The film not only introduces us to new emotions like Anxiety, Embarrassment, Envy, Ennui (Boredom), and…

Salute mentale: si stava meglio quando si stava peggio? Oggi è la giornata mondiale per la sanità mentale.

Mental health: a matter of communication

CommunicationOctober 10, 2023345Views 0Likes 0Comments

Mental health: were we better off when we were worse off? Today is international mental health day. A chance to stop and reflect on how important it is to take care of not only one’s outer self, but also one’s inner self. But what if one’s aesthetic qualities are the reason for their mental anguish? …

Happy birthday Google: a quarter century of innovation and technology

UncategorizedSeptember 28, 2023335Views 1Like 0Comments

September 27th is a very special date in the world of technology: Google's 25th birthday. After its founding by Larry Page and Sergey Brin in 1998, Google has gone to become a titan on global-scale. Not only in the world of internet search engines, but also when it comes to technology and innovation. Throughout the…

The metaverse: launching a brand out of this world

UncategorizedAugust 31, 2023310Views 1Like 0Comments

For an innovative brand, an "out of this world" launch is needed. We wanted to break traditional communication rules then it came to launching Orama's new brand. On October 20th Argus, Hyfire and Ramtech presented Orama, a new brand that blends each company's strengths united for a common mission and company values. The goal being…

2025 and the rise of AI: digital marketing trends to look out for

How brands turn values into emotional connections for Christmas

Inside Out 2: the importance of communicating emotions

Mental health: a matter of communication

Happy birthday Google: a quarter century of innovation and technology

The metaverse: launching a brand out of this world

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