Communication | Scoprinetwork S.r.l.

Crisis Management: how to handle communication crises and protect brand reputation

Communication2 days ago12Views 0Likes 0Comments

In today’s modern communication landscape, crisis management has become a crucial element for any company or public figure. A recent example that highlights the importance of effective crisis management is the case faced by the Ordine delle Professioni Infermieristiche (Order of Nursing Professionals) of Turin, which was mistakenly involved in a news event. This was…

Journalism as information and entertainment: challenges in the Era of True Crime and politainment

CommunicationAugust 29, 202423Views 0Likes 0Comments

In the age of fast politics, the line between journalism and entertainment—such as in the case of True Crime—has become blurred. The media, inundated with content, must adopt increasingly captivating strategies to hold the attention of a distracted and fragmented audience. Two phenomena emerge in this context: politainment and infotainment. Politainment combines politics and entertainment,…

James Joyce and deconstructing communication

CommunicationJune 18, 2024106Views 0Likes 0Comments

On June 16, Joyceans and literary fans alike celebrated Bloomsday, one of Dublin’s largest festivals, dedicated to James Joyce’s monumental 1922 novel Ulysses. Bloomsday is a play on the name of one of the book’s main characters, Leopold Bloom, and it coincides with the day the entire novel takes place. The modernist classic is renowned…

Italian elections: when communication beats politics

CommunicationJune 13, 202488Views 0Likes 0Comments

The recent elections in Italy highlighted an ongoing trend that's always on the rise: people, more than ideologies and policies, and communication are what determine the success of the campaign. This phenomenon has occured throughout different political techniques, from local elections to regional ones all the way to European elections. An emblematic example of such…

Boomers vs Zoomers: comparing generational communication

CommunicationJune 7, 2024130Views 0Likes 0Comments

Picture this: you’re texting your parents, who are boomers, about coming home late for dinner. They simply reply by sending a thumbs up. Now, if you were born before 1980 you may see no issue, however those born after 1981 might interpret the emoji, not as a thumb, but a massive middle finger. To each…

The art of storytelling: how to shape reality

CommunicationMay 21, 202493Views 0Likes 0Comments

Storytelling is a fundamental aspect of communication and people have been practicing it for all of recorded history. Today storytelling is commonly known as a tool for businesses to communicate their values and goals in a way that appeals to consumers on an emotional level. However, when used correctly, storytelling can be so convincing that…

Journalism as information and entertainment: challenges in the Era of True Crime and politainment

James Joyce and deconstructing communication

Italian elections: when communication beats politics

The art of storytelling: how to shape reality

Progettiamo comunicazione

Iscriviti alla nostra newsletter. Niente spam, promesso!

Socials

La comunicazione fa la differenza