Communication | Scoprinetwork S.r.l.

Are you on the front page? Smile, it’s all because of SEO

CommunicationOctober 18, 202440Views 0Likes 0Comments

In today's digital world, SEO (Search Engine Optimisation) is one of the most powerful tools for ensuring online visibility. A website that appears among the top search results has a much higher chance of being found by users, and that’s where SEO comes into play. Companies like Airbnb and Shopify, which have climbed to success…

Crisis Management: how to handle communication crises and protect brand reputation

CommunicationSeptember 6, 202460Views 0Likes 0Comments

In today’s modern communication landscape, crisis management has become a crucial element for any company or public figure. A recent example that highlights the importance of effective crisis management is the case faced by the Ordine delle Professioni Infermieristiche (Order of Nursing Professionals) of Turin, which was mistakenly involved in a news event. This was…

Journalism as information and entertainment: challenges in the Era of True Crime and politainment

CommunicationAugust 29, 202473Views 0Likes 0Comments

In the age of fast politics, the line between journalism and entertainment—such as in the case of True Crime—has become blurred. The media, inundated with content, must adopt increasingly captivating strategies to hold the attention of a distracted and fragmented audience. Two phenomena emerge in this context: politainment and infotainment. Politainment combines politics and entertainment,…

James Joyce and deconstructing communication

CommunicationJune 18, 2024184Views 0Likes 0Comments

On June 16, Joyceans and literary fans alike celebrated Bloomsday, one of Dublin’s largest festivals, dedicated to James Joyce’s monumental 1922 novel Ulysses. Bloomsday is a play on the name of one of the book’s main characters, Leopold Bloom, and it coincides with the day the entire novel takes place. The modernist classic is renowned…

Italian elections: when communication beats politics

CommunicationJune 13, 2024162Views 0Likes 0Comments

The recent elections in Italy highlighted an ongoing trend that's always on the rise: people, more than ideologies and policies, and communication are what determine the success of the campaign. This phenomenon has occured throughout different political techniques, from local elections to regional ones all the way to European elections. An emblematic example of such…

Boomers vs Zoomers: comparing generational communication

CommunicationJune 7, 2024230Views 0Likes 0Comments

Picture this: you’re texting your parents, who are boomers, about coming home late for dinner. They simply reply by sending a thumbs up. Now, if you were born before 1980 you may see no issue, however those born after 1981 might interpret the emoji, not as a thumb, but a massive middle finger. To each…

Are you on the front page? Smile, it’s all because of SEO

Journalism as information and entertainment: challenges in the Era of True Crime and politainment

James Joyce and deconstructing communication

Italian elections: when communication beats politics

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