Communication | Scoprinetwork S.r.l.

The art of storytelling: how to shape reality

CommunicationMay 21, 2024147Views 0Likes 0Comments

Storytelling is a fundamental aspect of communication and people have been practicing it for all of recorded history. Today storytelling is commonly known as a tool for businesses to communicate their values and goals in a way that appeals to consumers on an emotional level. However, when used correctly, storytelling can be so convincing that…

Neutral communication: the case of Eurovision

CommunicationMay 6, 2024171Views 0Likes 0Comments

Before even having begun, the Eurovision Song Competition is already being called out for taking a stand against Russia’s war against Ukraine yet letting Israel participate despite their ongoing, and needless, attack on Gaza and the Palestinian people. This apparent double standard has raised an important question: can Eurovision be politically neutral? Is Eurovision political?…

Ex Machina and AI communication

CommunicationApril 23, 2024182Views 0Likes 0Comments

As AI keeps progressing and becoming more and more human-like, the line between man and machine is blurred begging the question: how can we successfully coexist? Ten years ago, Alex Garland's debut film “Ex Machina” was released to critical acclaim. In the film, Garland tackles this complex issue. Making the movie still extremely relevant to…

Communicating colours beyond space and time

CommunicationApril 9, 2024166Views 0Likes 0Comments

How much do colours influence our choices? During election season, we are surrounded by posters and visual communication media that inevitably try to reach voters through slogans and colours to convey emotions, create atmospheres, and influence people's perceptions. It is a rich and complex language that deserves to be explored and understood to fully exploit…

The lure of April Fools’ Day: marketing of illusion

CommunicationApril 1, 2024165Views 0Likes 0Comments

Although communication makes the world go round, on April 1st, every year countries take part in April Fools' a day of miscommunication. In today’s era of global advertising many companies take part in the tradition: from Burger King’s Whopper flavoured toothpaste to reverting the Amazon website to its 1999 look. But how did April Fools’…

English: the new Esperanto?

CommunicationMarch 25, 2024206Views 0Likes 0Comments

Before English represented a unifying force, from the late 19th century until World War II, the Esperanto language aspired to become mankind's official language. As technology continues to make the world a much smaller place, communicating with people and businesses across the world isn’t only an option but is effectively the only way forward. …

The art of storytelling: how to shape reality

Neutral communication: the case of Eurovision

Ex Machina and AI communication

Communicating colours beyond space and time

The lure of April Fools’ Day: marketing of illusion

English: the new Esperanto?

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