Picture this: you’re texting your parents, who are boomers, about coming home late for dinner. They simply reply by sending a thumbs up. Now, if you were born before 1980 you may see no issue, however those born after 1981 might interpret the emoji, not as a thumb, but a massive middle finger.
To each…
Storytelling is a fundamental aspect of communication and people have been practicing it for all of recorded history. Today storytelling is commonly known as a tool for businesses to communicate their values and goals in a way that appeals to consumers on an emotional level. However, when used correctly, storytelling can be so convincing that…
Before even having begun, the Eurovision Song Competition is already being called out for taking a stand against Russia’s war against Ukraine yet letting Israel participate despite their ongoing, and needless, attack on Gaza and the Palestinian people. This apparent double standard has raised an important question: can Eurovision be politically neutral?
Is Eurovision political?…
As AI keeps progressing and becoming more and more human-like, the line between man and machine is blurred begging the question: how can we successfully coexist? Ten years ago, Alex Garland's debut film “Ex Machina” was released to critical acclaim. In the film, Garland tackles this complex issue. Making the movie still extremely relevant to…
How much do colours influence our choices? During election season, we are surrounded by posters and visual communication media that inevitably try to reach voters through slogans and colours to convey emotions, create atmospheres, and influence people's perceptions.
It is a rich and complex language that deserves to be explored and understood to fully exploit…
Although communication makes the world go round, on April 1st, every year countries take part in April Fools' a day of miscommunication. In today’s era of global advertising many companies take part in the tradition: from Burger King’s Whopper flavoured toothpaste to reverting the Amazon website to its 1999 look.
But how did April Fools’…