Communication | Scoprinetwork S.r.l.

Covid and TikTok: how attention spans got shorter

CommunicationMarch 18, 2024196Views 0Likes 0Comments

The rise of TikTok and short-form video has posed an interesting question for today’s day and age: have attention spans gotten shorter? This March marks the 4th anniversary of the beginning of the historic Covid pandemic we collectively faced. Those dark times of restrictions and lockdowns forced citizens into quarantine for months at a time,…

Women’s Day: breaking free from commodity female to femvertising

CommunicationMarch 6, 2024195Views 0Likes 0Comments

March 8th is traditionally recognised as Women's day. However, the day is not just a time for celebration. Its goal is to reflect on past achievements, by also recognising the long journey that has to still be undergone to finally arrive at gender equality. In the world of communication, advertising, but also marketing, women's representation…

Code-switching and marketing: communicating to connect

CommunicationFebruary 26, 2024391Views 0Likes 0Comments

The switch from one language to another within the same conversation is referred to as code-switching. The world of communication and marketing is built on establishing relationships through language. In linguistics, code-switching indicates the alternating use of two or more languages and is a strategy that depends on the situation and context. This year, two…

Sanremo Festival: the rise of a viral phenomenon

CommunicationFebruary 12, 2024277Views 0Likes 0Comments

Sanremo Festival has a long history and a tradition deeply rooted in Italian culture. It is one of the most important events in the music scene not only in our country but also internationally. Singers, with their performances, along with their personalities and lifestyles, often become topics of discussion and sharing on social media. It…

Communicating memory beyond the barbed wire

CommunicationJanuary 26, 2024249Views 0Likes 0Comments

Memory is our ability to preserve, remember and recount information. Memory is cultivated across history, cultures and testimonies. It contributes to the preservation of significant events and to transmit experiences to future generations. On January 27th we celebrate Holocaust Remembrance Day, to remember all of the victims. The Holocaust is one of the darkest chapters…

Pizza and marketing: a journey among tradition and innovation

CommunicationJanuary 17, 2024296Views 0Likes 0Comments

Pizza is much more than a dish: it’s a culinary icon that has won the hearts of millions of people from all around the world. International Pizza Day, celebrated every year, provides a great opportunity to explore the crucial role marketing played in promoting and establishing this delicacy. Pizza’s appeal Pizza is a dish that…

Covid and TikTok: how attention spans got shorter

Women’s Day: breaking free from commodity female to femvertising

Code-switching and marketing: communicating to connect

Sanremo Festival: the rise of a viral phenomenon

Communicating memory beyond the barbed wire

Pizza and marketing: a journey among tradition and innovation

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