marketing | Scoprinetwork S.r.l.

Lifecycle marketing: a customer is forever

CommunicationNovember 15, 202424Views 0Likes 0Comments

Every business or public figure wants a constant flow of attention towards what they offer. A customer making a purchase is great, but if that customer buys two, three, four times—it's even better! This indicates loyalty to the brand and alignment with its values. But how can you achieve this result? The answer is (relatively)…

3 unexpected Halloween marketing campaigns that put the BOO in boosting engagement

CommunicationOctober 31, 202438Views 0Likes 0Comments

Halloween has been steadily creeping into various countries' collective consciousness, making it a ripe festivity for big brands to engage with in their marketing campaigns. Although the Celtic celebration is mostly associated with treats and ghoulish costumes, some brands have been able to creatively capture the spirit of the day to create interesting campaigns. Burger…

Behind the scenes of marketing: 5 films on the power of marketing

CommunicationSeptember 27, 202451Views 0Likes 0Comments

Marketing is a powerful force that drives much of our social and commercial interactions. It’s no surprise that the world of cinema has often drawn inspiration from this universe, telling stories that highlight the power of communication, innovation, and, at times, the ethical implications of these dynamics. From the rise of major tech entrepreneurs to…

The Roman Empire’s “branding”: a lesson in marketing

CommunicationJune 28, 2024204Views 0Likes 0Comments

How often do you think about the Roman Empire? This one, simple question took the internet by storm, as videos quickly started spreading of fathers, husbands and boyfriends revealing the surprising amount of time they spend thinking about the ancient civilisation. The trend became so widespread it spawned an entirely new expression: “my Roman Empire…

Inside Out 2: the importance of communicating emotions

CommunicationJune 19, 2024129Views 0Likes 0Comments

June 19 marks the release of “Inside Out 2” in theaters, the highly anticipated sequel to Disney & Pixar’s 2015 masterpiece. This new chapter promises to further explore the emotional sphere of the young protagonist, Riley, now navigating adolescence. The film not only introduces us to new emotions like Anxiety, Embarrassment, Envy, Ennui (Boredom), and…

How inclusive language and marketing can help your brand

CommunicationMay 29, 2024190Views 0Likes 0Comments

With over 8 billion people on this planet, inclusive marketing isn’t only useful but necessary. As Pride Month quickly approaches, it’s important to reflect on how inclusivity and diversity can have a significant impact on the world around us. Communication allows us to share ideas, express ideals and change the world. Diplomacy, literature and marketing…

Lifecycle marketing: a customer is forever

3 unexpected Halloween marketing campaigns that put the BOO in boosting engagement

Behind the scenes of marketing: 5 films on the power of marketing

The Roman Empire’s “branding”: a lesson in marketing

Inside Out 2: the importance of communicating emotions

How inclusive language and marketing can help your brand

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