Christmas advertising campaigns are a crucial moment for brands each year. Christmas is not only synonymous with emotion and connection but also an opportunity for companies to showcase core values like inclusion, kindness, and sustainability. Through stories that resonate with audiences, brands strive to strengthen emotional bonds with consumers. For 2024, leading brands have focused…
TikTok’s newest feature will remove beauty filters to minors using the platform,. However some experts believe social media’s effect on children go much deeper than just filters. In the UK, TikTok is beginning to roll out restrictions on they’re ever so popular beauty filters.
There’s been much debate around the effects such filters may have…
Christmas is here, and with it comes the Grinch. Every year, the festive season brings a host of symbols and icons that embody the holiday spirit. Among these, one of the most controversial figures is the Grinch: a grumpy and cynical character who, in recent years, has taken on a new role, evolving from a…
The last Friday of November has been widely known as “Black Friday” by shoppers all around the world for quite some time. But, how did it begin? Was it a brilliant marketing strategy or just a fluke? Turns out, a little bit of both.
Why is it called “Black Friday”?
The day most people associate…
A recent advert by the Coca-Cola Company generated massive backlash due to its use of artificial intelligence. While Coca-Cola and other brands believe AI will only become more capable of creating advertisements in the future, others see it as a troubling sign for the future of work in the arts. The underlying question, however, is:…
Every business or public figure wants a constant flow of attention towards what they offer. A customer making a purchase is great, but if that customer buys two, three, four times—it's even better! This indicates loyalty to the brand and alignment with its values. But how can you achieve this result?
The answer is (relatively)…