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St. Patrick’s Day: marketing Irishness across the world

CommunicationMarch 17, 2024217Views 0Likes 0Comments

Although St. Patrick’s day is an Irish National holiday, celebrations have spread across the globe and often involve the creation of marketing campaigns. It’s peculiar how the world has seemingly taken to celebrating and participating in a single country’s holiday and, more generally, the country as a whole. Celebrated on March 17 each year, the…

Code-switching and marketing: communicating to connect

CommunicationFebruary 26, 2024509Views 0Likes 0Comments

The switch from one language to another within the same conversation is referred to as code-switching. The world of communication and marketing is built on establishing relationships through language. In linguistics, code-switching indicates the alternating use of two or more languages and is a strategy that depends on the situation and context. This year, two…

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St. Patrick’s Day: marketing Irishness across the world

Code-switching and marketing: communicating to connect

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