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The Carabinieri make influencers tremble

CommunicationOctober 4, 202455Views 0Likes 0Comments

In recent years, Italian law enforcement has shown a growing interest in new technologies and digital communication platforms, but the Carabinieri are taking it a step further by radically revamping their presence on social media. They operate both as a military force and a civil police agency, meaning they play a dual role in national…

Crisis Management: how to handle communication crises and protect brand reputation

CommunicationSeptember 6, 202460Views 0Likes 0Comments

In today’s modern communication landscape, crisis management has become a crucial element for any company or public figure. A recent example that highlights the importance of effective crisis management is the case faced by the Ordine delle Professioni Infermieristiche (Order of Nursing Professionals) of Turin, which was mistakenly involved in a news event. This was…

The dead internet theory: have influencers become irrelevant?

CommunicationJuly 9, 2024140Views 0Likes 0Comments

With the rise of the internet, came the birth of influencers. This new profession doesn’t require any specific talent or effort, but wealth. Not in the traditional sense, influencers deal in a new form of currency: likes, comments and views. As often happens in late-stage-capitalism, big advertisers rushed to take advantage of social media, flooding…

Boomers vs Zoomers: comparing generational communication

CommunicationJune 7, 2024230Views 0Likes 0Comments

Picture this: you’re texting your parents, who are boomers, about coming home late for dinner. They simply reply by sending a thumbs up. Now, if you were born before 1980 you may see no issue, however those born after 1981 might interpret the emoji, not as a thumb, but a massive middle finger. To each…

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